St Lucia Says 'I Do' To Strategic Partnership With David's Bridal
- Published on Tuesday, 12 March 2013 12:34
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(Caribbean News Now): CASTRIES, Saint Lucia -- The Saint Lucia Tourist Board and David’s Bridal, the leading US bridal and special occasion authority, have announced a strategic, year-long multichannel campaign designed to promote Saint Lucia as a preferred destination for honeymoons and destination weddings.
“David’s Bridal, widely recognized among consumers with more than 60 years of expertise in the market, is an ideal partner to spread the message about Saint Lucia’s offerings as a leading honeymoon and destination wedding location,” said Nerdin St Rose, vice president marketing and sales for the Saint Lucia Tourist Board. “This partnership will enable us to share our island with a highly valued market at a critical stage in their event planning.”
The partnership, running throughout October 2013, will promote Saint Lucia as the ideal destination for honeymoons and destination weddings through a series of print advertisements, in-store literature distribution in all major markets as well as online promotions including banner ads, e-newsletters and shared travel e-mails.
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