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Regional manufacturers to benefit from branding workshop in Barbados

BRIDGETOWN, Barbados: Caribbean Export Development Agency (Caribbean Export) is to further engage CARIFORUM manufacturers on ways of enhancing the branding and packaging of their products through facilitating a two day brand development and packaging workshop in Barbados on July 17 and 18, 2013. 

Internationally recognised branding agencies Brand42 and Rhodes & Lauritsen, will deliver this workshop and specialize in strategic brand insight and design, and have worked with some of the most iconic brands in the world. Clients include CNN International, Louis Vuitton, Dupont, Teflon, Turner Broadcasting, Montblanc, Möet and Chandon, Puma, and Fritz Hansen, giving Caribbean firms the opportunity to elevate their brands through developing their visual identity.

Providing a platform for CARIFORUM firms to develop their brands to international standards is an important step towards increasing their competitiveness. According to advisor for competitiveness and innovation at Caribbean Export, Damien Sorhaindo, “There needs to be more emphasis on the branding and packaging of products from the region and we must ensure that they meet international standards and provide maximum appeal to consumers.”

Firms are encouraged to take part in the two-day workshop as it aims to provide participants with powerful tools to enhance their offerings through examining how to brand their business and package their product to sell. The workshop will also cover how to find the right packaging supplier and how to achieve premium packaging at an affordable price. 

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